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Build a World-Class Brand in Auto Lamp Industry with All StrengthSubscribeEmail a Friend

Build a World-Class Brand in Auto Lamp Industry with All Strength

2010-6-15 9:56:08

With the huge trend of reform and openning up，numerous private enterprises emerged, and Tian Chong is one of them. During these developing years, Tian Chong has developed from an unkown auto lamp firm with just about 5000 thousand RMB output value into a renowned auto lamp enterprise in domestic market with 400 million RMB output value, which also has its own independent brand. At present, Tian Chong has the capability of independent innovation and design, and will play a leading role in the development of auto lamp industry. The road that Tian Chong has gone through is a scientific development road.
Through cultural leading: stimulating a new driving force
For years, Fan Jiaqiu has been exploring the true spirit of his company, and ultimately, he found it ------ “encourage, integration, and innovation, pursue the excellence”.
 Integration is the foundation for TianChong’s development,which means that the thoughts and behavior of individuals and teams are in a harmonious environment.
Innovation is the basic driving force for the company. By the innovation of strategy, notion, technology, organization, institution and marketing, making the company grows into a stronger one. Thus, elevate compay’s core competitiveness.” quoted by Fan Jiaqiu.
With regard to “pursue excellence”, he explained “it expresses the spirit of Tian Chong people ---- continously progress, transcend, and shows an attitude of seeking perfection with perseverance, making its great declaration of self-definition of becoming a successful model. Therefore, pursueing excellence is a kind of state, condition and status.
In the ever-changing modern society, Tian Chong is facing various kinds of challeges, such as the increasingly complicated competition and up to date technology. Hence, building the core value of “encourage integration and innovation, pursue the excellency”is the requirement of this era, and also the strong driving force for Tian Chong to seize the opportunities, to make full use of advantages and keep a leading role in the auto lamp industry.
Meanwhile, in the near future, TianChong will continuously take the philosophy of “encourage integration and innovation ”as the main direction, and take the philosophy of “pursuing excellency” as a eternal goal, and then heading for their splendid dream.
Management transition: openning a brand-new situation
As a manufacturing enterprise, the foundation of producing products is R&D. Starting from this foundation to implement the management transition stategy, it’s the place where Fan Jiaqiu really hope. 
Along with the intense market competition and shortened lifecycle in auto industry, Tian Chong continously shortened products’ developing period cycle, and introduced a management software for new products ----PLM (the management system of product datamation and product lifecycle). Thereby, these principles that Tian Chong have adopted upgraded and efficiently controlled the developing process of new products, further reinforcing the management of their datamation and modularization.
According to Fan Jiaqiu’s introduction, especially focused on technological optimization, they based on PLM working philosophy, optimized the design links and working methods. Moreover, keeping synchronously with the (auto) main frame maker on designation, they strengthened integration and modularization of design. On the aspect of design, Tian Chong people decrease product cost and raise the developing speed, reducing the developing cost and manufacturing cost started from the link of design.
In addition, Tian Chong adopted ERP, a system of resourse management, combined with MES which is a sort of manufacturing engineering system. These two systems integrated the existing production plan, statistics, material flow system etc, so that the  production scheduling can be more precise and producing reaction velocity can also be elevated. As a result,the productivity of the company improved, and the cost of production and operation reduced effectively.
    Growing Tian Chong is now in a phase of management tansition.Fan Jiaqiu said “exerting your ability even in times of great adversity, and that makes a difference.” In other words, Tian Chong has already combined the company’s development with individual’s development. Using the operation philosophy as the guilding theory, the company centers on the the program plan, striving to openning a brand-new situation.
 
 
 
Technology upgrading: reaching a higher stage of development
     As the development of emerging technology, Tian Chong meets the needs of this era, combining the self-definition of development with R&D plan and stategy, and continously upgrading the company’s technology in all-round way. This kind of philosophy advance with the times, making Tian Chong reached to a higher stage of development.
 The company has established a professional auto lamp research center in Bei jing, attracting advanced talents and absorbing lamp design and developing ideas.
Integrate R&D resource is the major event of technical upgrading. First of all, on the aspect of R&D and design, for instance, the rearrangement of design criterion, design management methods, design process and design standards. Second, they reinforce the organizational structure of R&D and design team, layering the operation process, establishing a management pattern that banding objective plan and incentive measures together. Third, cooperate with local designing companies, and make full use of designing resource. Fourth, attract designing and developing talents in domestic auto lamp industry, impacting inner designning system and injecting vigour into it. Accelerate the development of designing team, fusing the good points of every member of the team to supplement individual’s shortcoming.
It is a significant approach that cooperate with advanced auto designing companies and research institutions both at home and abroad, in order to speed up technical upgrading. At the same time, they emphasize the study of advanced designing process, designing pattern, designing methods, then absorb and innovate. Working with local government, research institutions and famous lamp agencies both here and abroad, Tian Chong started to combine industries, universities and research institutors together, developing the R&D field of lamp industry.
 Besides, they explore in the R&D field through setting up diversified R&D ganizations or cooperation with different institutions. For instance, the development and utilization of HID (High Intensity Discharge), LED (Light Emitting Diode), AFS (Adaptive Front Lighting System), and automatic lamp production line, etc.
During the Eleventh-Five Year Plan, Tian Chong will promote and apply AES technique comprehensively,and introduce CAE technique, set up perfect designing emulation standards. For the purpose of elevating designing level, the company stengthen the combination of production, teaching & research, and establish the mobile station for the post-doctors.
For the past few years, Tian Chong launched the resaerch and development of multi-curved-surface reflector lamp technique, achieving proprietary intellectual property rights of this technique which changed the traditional light distribution of lamp design, extensively applied to lamp production and obtained opproximately 20 national patents. Because of the enhancement of developing ability, Tian Chong gradually intensify the technical upgrading, reaching a higher stage of new product development.
 
Quality elevating: marching to a new state
   For the purpose of offering high quality products for whole-car firm, Tian Chong stengthened the PQC system (product quality control ), and passed quality system certification, such as ISO9002、ISO9001、ISO1400、QS9000、TS16949.
   Through years of arduous efforts, Tian Chong people improved the production system rationally and scientifically. They constantly study Toyota’s excellent management pattern, and introduced TPS pull-type billboard production and control methods, optimizing various kinds of equipment, process, material flow in the workshop. They make use of what they have learned, set up a auto lamp producing platform, ensuring the improvement of the product quality.
   Fan Jiaqiu said “Introducing many systematic management software,such as TS16949、PLM、ERP、MES、IE、TPS、6S, Tian Chong scientized and standardized the whole course of production from the R&D of the new products to the manufacturing process. Therefor, self-quality improved comprehensively, besides, Tian Chong established a long-term strategic partnership, which emphasize equality and mutual benefit, with whole-car firm. Eventually,the company realized a qualitative leap, marching to a new state.
 
Market exploiting: breaking a new ground
Through years of efforts, Tian Chong started to exploit new home market, breaking a new ground. For instance, the company developed various kinds of assorted lamp for large scale car-makers: the First Automobile Group, Shanghai Automobile Factory, Dongfeng Automobile, Huachen Group, Chery, JAC,etc. At present, Tian Chong has the capability of independent innovation and design, and play a leading role in the development of auto lamp industry.
     Last year, as the establishment of programmatic goal in auto industry, which is 10million, Tian Chong preliminary decided its guiding principle of strategic partners.: Huachen Group 235 thousand, Great Wall Automobile 150thousand, JAC 300thousand. And the output of other partners also increased in various degree. Fan Jiaqiu said, these data laid a solid foundation for accomplishing annual sales target. In the meantime, Tian Chong advocated a proper goal --- be ready for the challenge, protect the market, seize the opportunity, promote economic growth, change the operation direction and seek development.
      Currently, Tian Chong has exloited overseas market, and established preliminary business relations with several international renowned brand, such as BMW, suzuki,leading to a further integration with the world automobile market and breaking a new ground for the company to build a world-class brand in auto lamp industry.
      Confronting the opportunities and the challenges, Tian Chong filled with confidence, and did a lot of work on the aspects of cultural leading, management transition, technology upgrading, quality elevating and market exploiting,etc. For the purpose of building a strong brand in auto industry, the company adopted scientific management, introduced efficient and precise equipment, developed human resource and produced excellent products. Fan Jiaqiu said, “in the following several years, we have to further accelerate the development of prospective event, enhance core competitiveness, and participate in the market competition both at home and abroad. Only in this way can we contribute to the development of our auto industry. ”
 
Network upgrading : Tian Chong entering to a e-commerce era
 Through inspection and evaluation for over half a year, we finnaly chose Taizhou Tian Wang network company, which can be a convoy fleet that escort Tian Chong in the e-commerce times, as our cooperative partner in the aspect of network development. Our new website is about to open, your attention is warmly invited!

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