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SubscribeEmail a FriendHuangyan Mould Leader--Sino Mould

Huangyan Mould Leader--Sino Mould

2009-11-16 8:32:06

(SINO-PM is the leading plastic moulds manufacturer in China ).
Mr. Li, can you make a brief introduction to the development of Sino Mould ?
8 years ago, we started Sino original plastic mould company. At that time, the workshop was very small, it is only twice of this office (30 ㎡). From that time until now, every year our turnover was doubled. This is really an excited growing, I trust that this is not only because our marketing promotion ability is better than other companies, but also because in our company, every people, they have very high quality mentality, I think this is the most important issue for a company realize the high speed growing. I think that until now; our mould export turnover of this year is the one of biggest in this mould city-----Huangyan.
What's your main product? And what are the advantages SINO MOULD has?
Now, we have three major projects: SINO Moulds, Dakumar Injection Machine & Anole hot runner. About moulds, our advantage should be quality. High quality is the principle we have been holding on early from our establishment. If there's something wrong with quality, or to say, if we think or predict that there maybe something is not 100% with out quality, we will not proceed to the process of delivery. So our greatest advantage is in quality. We have established an injection machine company in 2006, and now we have started mass production, and recently, we have establish the new technology researching department. The reason to set up the machinery company is because Huangyan is a mould city, and Ningbo manufacture lots of injection machine, if 100 foreigner go to Ningbo for machines, and at least 70 of them would probably come to Huangyan for moulds. So why not set up a company for injection machine in Huangyan? In this way, customers will be more convenient in their business of moulds and machine. Refer to the future development of our company, we will not only provide customers with a simple products, but also we offer them one-step solution to their business. And this is the purpose of why we establishing Dakumar machinery company. The Anole hot runner is set up for this purpose as well. So the advantage of our machinery and Anole hot runner is all-round service.
Starting from a small workshop, Sino has been brought up as a leading mould company in the city, and it will go on expanding its business in the future. Would you like to talk something about your business?
We start our business on Internet from the establishment, and the turnover at that time was about 8 million yuan. At present, we have more than 12,000 customers for all kinds of mould, and we have to quote for 5 million yuan moulds on average everyday. This year, the total value of our orders is 0.12 billion yuan, with about 80 million has been well finished and delivered. The total numbers of moulds are 1500 sets. However, it doesn't mean we deal with any moulds and buyer. We only do business which is suitable for us. That is, we can assure the quality, and our customer can accept the reasonable price. If we accept whatever orders, I think our turnover maybe twice more.    We have set up Machinery Company and hot runner company is in order to perfect the industrial chain, and to offer one-stop service, and to realize the company's horizontal developments. We still plan to set up branch companies for moulds, i.e. auto moulds, home appliances moulds, pipe fitting moulds, etc. We do so in the hope that, for example, if auto Moulds Company cannot make profit, we still have pipe fitting Moulds Company. And on the other hand, by setting up Branch Company, we can promote our quality and turnover into a new level, and quality control could be stricter to ensure customer's benefits.
Sino's moulds are sure of good quality, however, if you have not made much effort in market exploration, Sino wouldn't have such fame today. So effective ways of advertising is also important for a company. Mr. Li, as a winner, can you give some suggestions to the new companies who are working on marketing?
Yes, you're right. To become well known, advertisement is necessary. As for the effective ways for new companies, I think Internet is surely a nice choice. In fact, we have started Internet business early from the establishment. B2B business has been a trade tendency nowadays, and it is becoming more and more popular. So don't worry about the quantity of people who know you from Internet. This is one point. Another is that start by Internet, your investment is low, but the effect cannot be estimated. There are so many free B2B platforms, and what you have to do is just registering. Of course, some investment will do better. For example, we are paid member of imould, and we will go on our corporation in the future. Maybe imould will be the professional IT team of Sino. I am confident what we get will be far more than what we have invested. The benefit cannot really be predicted.
View sino moulds product list.

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